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Vol ||1|| Issue || 4 ||

1.Full Citation
Manuscript Id :: 12095
Manuscript Type :: Research
Manuscript Title :: Health Care Industry: Service Failure and Recovery
Country :: INDIA
Authors :: Dr.Mohd. Nadeem Abbas
Pages No. :: 01-05
Paper Index :: : 07.4721/0140105
Full PDF ::
Purpose – The paper aims to give insights into customers' perceptions and response regarding service failure and recovery process for health care. It analyses and recommends the service recovery strategies to gain higher satisfaction, trust and loyalty.
[1]. Andreasen, A.R. and Best, A. (2007),"Consumers complain– does business respond?", Harvard
[2]. Business Review, July/August, pp. 93-101.
[3]. Andreassen T W (1998), "Antecedents to satisfaction with service recovery", European Journal of Marketing, Vol. 34 No. 1/2 156-175 pp.
[4]. Andreassen, T.W, (1999), "What drives customer loyalty with complaint resolution?", Journal of
[5]. Service Research, Vol. 1 No. 4, pp. 324-32.
[6]. Anna S. Mattila (1999), "An Examination of Factors Affecting Service Recovery in a Restaurant Setting",
[7]. Journal of Hospitality & Tourism Research, vol.23: pp. 284 – 298.
[8]. Bailey, D. (1994), "Recovery from customer service shortfalls", Managing Service Quality, Vol. 4 No. 6, pp. 25-8.
[9]. Bernd Stauss (2002), "The dimensions of complaint satisfaction: process and outcome complaint
[10]. satisfaction versus cold fact and warm act complaint satisfaction", Managing Service Quality, Volume: 12 Issue: 3 Page: 173 – 183.

2.Full Citation
Manuscript Id :: 12113
Manuscript Type :: Research
Manuscript Title :: Evaluation of Cauvery River Water Quality at Srirangapatna in Karnataka using Principal Component Analysis
Country :: INDIA
Authors :: Sudevi Basu||Lokesh K. S
Pages No. :: 06-12
Paper Index :: : 07.4721/01406012
Full PDF ::
Multivariate statistical techniques like Principal Component Analysis are used to interpret large and complex water quality data in Cauvery River at Srirangapatna. The data sets of 6 water quality monitoring stations which comprised of 10 water quality parameters monitored monthly over 12 years (2000-2011) are used for this study. PCA helped to identify the important water quality parameters responsible for the deterioration of water quality in river Cauvery. The main parameters included BOD, COD, TC, FC, Conductivity, TDS and Chlorides across baseline, impact and trend stations. PCA rendered a significant reduction in water quality data from 120 in each station to three or four principal components in baseline, impact and trend stations. Thus this study illustrates the significance of multivariate statistics in simplifying complex data sets of monitoring stations in river Cauvery at Srirangapatna and also helps in understanding the monitoring strategy for effective water quality management.

Keywords –Multivariate statistical techniques, Principal Component Analysis, Baseline station, Impact station, Trend station
[1]. Garizi A. Z., Sheikh V. and Sadoddin A., (2011), "Assessment of seasonal variations of chemical characteristics in surface water using multivariate statistical methods", International Journal of Environmental Science and Technology, Vol. 8, No. 3, pp. 581-592.
[2]. Kumar M. and Singh Y., (2010), "Interpretation of Water Quality Parameters for Villages of Sanganer Tehsil, by Using Multivariate Statistical Analysis", Journal of Water Resources and Protection, Vol. 2, pp. 860-863.
[3]. Li Y, XU L and Li S., (2009), "Water Quality Analysis of the Songhua River Basin Using Multivariate Techniques", Journal of Water Resource and Protection, Vol. 2, pp 110-121.
[4]. Mazlum N., Ozer A. and Mazlum S., (1999), "Interpretation of Water Quality Data by Principal Components Analysis",, Turkish Journal of Engineering and Environmnetal Science, Vol. 23, pp. 19-26.
[5]. Pejman A.H., Bidhendi G. R. N., Karbassi A. R., Mehrdadi N. and Bidhendi M.E., (2009), "Evaluation of spatial and seasonal variations in surface water quality using multivariate statistical techniques", International Journal of Environmental Science and Technology, Vol. 6, No. 3, pp. 467-476.
[6]. Praus P., (2007), "Urban Water Quality Evaluation using Multivariate Analysis", Acta Montanistica Slovaca, Vol. 12, No. 2, pp. 150-158.
[7]. Simeonov V., Stratis J.A., Samara C., Zachariadis G., Voutsa D., Anthemidis A., Sofoniou M. and Kouimtzis Th., (2003), "Assessment of the surface water quality in Northern Greece", Water Research, Vol. 37, pp. 4119-4124.
[8]. Thareja S., Trivedi P., (2010), "Assessment of Water Quality of bennithora River in Karnataka through Multivariate Analysis", Nature and Science, Vol. 8, No. 6, pp 51-56.

3.Full Citation
Manuscript Id :: 12120
Manuscript Type :: Research
Manuscript Title :: A Research study on conservation, management and development of beach and estuarine areas of the coastal Karnataka, India
Country :: Karnataka State, India
Authors :: Dodda Aswathanarayana Dodda Aswathanarayana Swamy|| Dr.B.E.Basavarajappa||Prof.E.T.Puttaiah
Pages No. :: 13-20
Paper Index :: : 07.4721/014013020
Full PDF ::
The Government of India concern for the environment of beaches in India surfaced in the year 1981. The concern is mainly towards the quality of beaches and the disappearance of mangroves. In common with most beaches and estuarine / deltaic zones in India, those of the Coastal Karnataka have suffered from neglect, encroachment, human dwellings, and industrial activity causing pollution of air, water and soil and mining operations to a certain extent. In the context of the deep concern about the harmful effects of the above activities, an attempt is made here to suggest a few recommendations for speedy implementation of remedial action. In this attempt individual component of the major resources, namely biological, industrial, tourism, water resources, human dwellings and minerals are analysed to gather overall impact data on the coastal eco-system as a whole.

Key words: Individual component, esturine, human dwellings, eco-system, industrial activity and biological.

1. It is emphasized that conservation plan of beaches and adjacent area including areas within the tidal reach should have proper policy backing in the direction of protection, rehabilitation and management.

2. Beaches and mangrove formations as-a-whole are vulnerable to changes drastically at certain segments. They have been indicated with a view to take early steps for correctives to be implemented.

3. Encroachment in varied forms is not uncommon all along the coastal Karnataka. The human dwellings and their unregulated activity along the No Activity Zone' have reached a stage to tell upon the quality of beaches and the estuariene banks supporting mangroves.

4. Loss of biomass along the beaches and mangrove habitats should be compensated by afforestation. This will help the locals to get their fuel needs and concurrently conservation of beach and mangrove zone.

5. Unregulated human dwellings, agricultural operations, fish farming are detrimental for conservation practices and they create repercussions and lead to the impoverishment of beaches and mangrove ecosystems and their destruction.

6. Aqua farming has become a seasonal affair in the coastal Karnataka. Their dual role is in producing paddy during monsoon and prawn farming during non-monsoon months. This regular practice has created saline lands to a certain extent.

7. Publicity and awareness among the locals has to be initiated by audio-visual methods to emphasise the importance of natural settings in their day-today life and conservation of the quality of beaches and mangroves.

8. Local people must be made to understand that by protective devices they will have the chance to get assured supply of fuel or fodder, which they can plan for.

9. Coastal areas selected or released for varied special purposes like tourism, afforestation, park system, fishing harbours, offshore disposal of industrial effluents should be notified to prevent their use for any other purposes than earmarked.

10. The responsibility for the beach management be placed at village level and the working procedures to be co-ordinated by a committee chaired by the Distrcit Administration and associated by Ecology and Environment, Forest, Revenue, water resources, Rural Development and Panchayath Raj, Fisheries, Agricutural and Public Works departments, local environmentalists. The maintenance of the quality of the beaches should be the responsibility of the local authorities with close links with the officials of the zilla Parishad.

4.Full Citation
Manuscript Id :: 12050
Manuscript Type :: Research
Manuscript Title :: Effect Of Mass Transfer On Hydromagnetic Free Convective Rivlin-Ericksen Flow Through A Porous Medium With Time Dependent Suction
Country :: Nigeria
Authors :: I. J. Uwanta||A. Hussaini
Pages No. :: 21-30
Paper Index :: :07.4721/014021030
Full PDF ::
The aim of the present work is to study the effect of mass transfer on unsteady hydromagnetic free Convective Rivlin-Ericksen flow of incompressible and electrically conducting fluids past an infinite vertical porous plate subjected to a periodic suction is presented under the influence of a uniform transverse magnetic field. The governing equations of the flow field are solved analytically and the expressions for velocity,temperature mass concentration, skin-friction and the rate of heat transfer in terms of Nusselt number are obtained.The effects of the important flow parameters such as magnetic parameter,permeability parameter,Grashoff number,modified Grashoff number ,Prandtl number,Schmidt number are discussed quantitativily with the help of figures.

Keywords:Rivlin-Ericksen fluid, free convection,porous medium, suction.
[1.] Chandrasekhara, B. C., Namboodri, P. M. S. And Hanumanthappa, A. S., (1984), " Similarity solution or buoyancy induced flows
in a saturated porous medium adjacent to impermeable surface", Warme-and-Stoffubertragung, 18, Pp. 17.
[2.] Chowdhury M.K and Islam M.N, (2000). MHD free convective flow of viscoelastic fluid past an infinite vertical porous plate. Heat
and mass transfer, 36 pp. 393.
[3.] Gireesh Kumar J, Satya Narayana P.V and Ramakrishna S (2009). Effects of the chemical and mass transfer on MHD unsteady free
convective flow past an infinite vertical plate with constant suction and heat sink. Ultra Science, 21(3), pp. 639-650.
[4.] Hossain M.N and Takhar H.S, (1996). Radiation effect on mixed convective along a vertical plate with uniform surface
temperature. Heat mass transfer 31, pp. 243-248.
[5.] Ji Z, Rajagopal K.R and Szeri A.Z (1990).Multiplicity of solution in Von Karman flows of viscoelastic fluid,J Non-Newtonian
Fluid Mech. 36 pp. 1-25.
[6.] Kafousias N.G and Ratis A.A (1981). Mass transfer and free convective effects on the flow past an accelerated vertical infinite plate
with variable suction or injection, Rev. Roum. Sci. Techn-Mec.Apl. 26, pp11-12.
[7.] Muatafa S, Rafiuddin and Ramana Murthy M.V (2008). Unsteady MHD memory flow with oscillatory suction, variable free stream
and heat source, ARPN Journal of Engineering and Applied Sciences, 3(3), pp. 17-24.
[8.] O.D. Makinde, Free-convective flow with thermal radiation and mass transfer past a moving vertical porous plate, Int. Comm Heat
Mass Transfer, 32(2005) pp. 1411-1419.
[9.] Rao Rekha R and Finlayson Bruce A (1990). On the quality of viscoelastic flow solutions an adaptive refinement study of a
Newtonian and a Maxwell fluid, Int. J. Numer. Methods Fluids, 11(5), pp. 571-585.
[10.] Raptis A.A and Tziyanidis G.J (1981). Viscoelastic flow past an infinite plate with suction and constant heat flux, Journal of
Physics, 14(9), pp. 129.

5.Full Citation
Manuscript Id :: 12049
Manuscript Type :: Research
Manuscript Title :: Enhancement of Transmission System Loadability Using Ordinal ptimization Method
Country :: INDIA
Authors :: B.N.Prasad||P.Harsha Vardhan Reddy||Dr.M.PadmaLalitha
Pages No. :: 31-40
Paper Index :: : 07.4721/014031040
Full PDF ::
Due to the growth of electricity demands and transactions in power markets, existing power networks need to be enhanced in order to increase their loadability. The problem of determining the best locations for network reinforcement can be formulated as a mixed discrete-continuous nonlinear optimization problem (MDCP). The complexity of the problem makes extensive simulations necessary and the computational requirement is high. An ordinal optimization (OO) technique is proposed in this paper to solve the MDCP involving two types of flexible ac transmission systems (FACTS) devices, namely static var compensator (SVC) and thyristor controlled series compensator (TCSC), for system loadability enhancement. In this approach, crude models are proposed to cope with the complexity of the problem and speed up the simulations with high alignment confidence. Test results based on a practical power system confirm that the proposed models permit the use of OO-based approach for finding good enough solutions with less computational efforts.

Keywords –Flexible ac transmission systems (FACTS), network congestion, OrdinalOptimization, particle swarm optimization, tangent vector, transmission system loadability.

[1] M. Santiago-Luna and J. R. Cedeno-Maldonado, "Optimal placement of FACTS controllers in power systems via evolution strategies," in Proc. IEEE/PES Transmission and Distribution Conf. Expo.: Latin America (TDC'06) , Aug. 15–18, 2006, pp. 1–6.

[2] R. Rajaramanet al., "Determination of location and amount of series compensation to increase power transfer capability," IEEE Trans Power Syst., vol. 13, no. 2, pp. 294–299, May 1998.

[3] A. R. Messina, M. A. Per`ez, and E. Hernan`dez, "Coordinated application of FACTS devices to enhance steady-state voltage stability," Int. J. Elect. Power Energy Syst., vol. 19, no. 2, pp. 259–267, 2003.

[4] A. C. Z. de Souza, L. M. Honório, G. L. Torres, and G. Lambert-Torres, "Increasing the loadability of power systems through optimal-localcontrol actions," IEEE Trans. Power Syst., vol. 19, no. 1, pp. 188–204, Feb. 2004.

[5] G. Li, M. Zhou, and Y. Gao, "Determination of total transfer capability incorporating FACTS devices in power markets," in Proc. Int. Conf. Power Electronics and Drives Systems (PEDS), 2005, pp. 1327–1332.

[6] K. Audomvongseree and A. Yokoyama, "Consideration of an appropriate TTC by probabilistic approach," IEEE Trans. Power Syst., vol. 19, no. 1, pp. 375–383, Feb. 2004.

[7] A. Kazemi and B. Badradeh, "Modeling and simulation of SVC and TCSC to study their limits on maximum loadability point," Int. J. Elect Power Energy Syst., vol. 26, no. 5, pp. 381–388, Jun. 2004.

[8] W. Shao and V. Vijay, "LP-based OPF for exact model FACTS control to relieve overloads and voltage violations," IEEE Trans. Power Syst., vol. 21, no. 4, pp. 1832–1839, Nov. 2006.
Enhancement of Transmission System Loadability using Ordinal Optimization Method 40

[9] A. Kumar, S. Chanana, and S. Parida, "Combined optimal location ofFACTS controllers and loadability enhancement in competitive electric markets," in Proc. IEEE PES Summer Meeting, San Francisco, CA, Jun. 12–16, 2005.

[10] H. Farahmand, M. Rashidi-Nejad, and M. Fotuhi-Firoozabad, "Implementation of FACTS devices for ATC enhancement using RPF technique," in Proc.f Large Engineering Systems Conf. Power Engineering, Jul. 28–30, 2004, pp. 30–35.

6.Full Citation
Manuscript Id :: 13008
Manuscript Type :: Research
Manuscript Title :: Bifurcation Structures for Retinal Image Registration & Vessel Extraction
Country :: Andhra Pradesh,India
Authors :: B.HIMA BINDU
Pages No. :: 41-47
Paper Index :: :07.4721/014041047
Full PDF ::
Exact extraction of the blood vessels of the retina is an important task in computer-aided diagnosis of retinopathy. This paper describes the development of an automatic image processing fundus and the analytical system to facilitate the diagnosis. The algorithm for the detection of the optical disc, blood vessels and exudates are investigated. The optical disc is identified by the method of the Sobel edge detector and LSR in the candidate area. Blood vessels and exudates are extracted by the method of Kirsch in different color components of the color image of the fundus. The processing results of the implemented methods are also presented. This paper also presents a new structural feature based registration function in the retinal image. The point coincident conventional methods depend largely branching angles single branching point. The feature correspondence through two images may not be unique because of the angle values like. In view of this, the record matching structure is favored. The branch structure comprises a branch point and its three neighbors master connected. The feature vector of each branch structure consists normalized angle and length of branching, that is invariant against translation, rotation, scaling, and distortion and even modest. This may considerably reduce the ill-posed nature of the pairing process, provided that the vascular pattern may be segmented. The simplicity and efficiency of the proposed method make it easy to apply alone or incorporated with other existing methods for formulating a hybrid or hierarchy scheme.

Keywords –Bifurcation structure, Feature extraction, Image registration, optic disk, Retinal image.

[1] J.J. Staal, M.D. Abramoff, M. Niemeijer, M.A. Viergever, and B. van Ginneken, "Ridge based vessel segmentation in color images of the retina," IEEE Transactions on Medical Imaging, pp. 501–509, 2004.

[2] A. Hoover, V. Kouznetsova, and M. Goldbaum, "Locating blood vessels in retinal images by piecewise threshold probing of a matched filter response," IEEE Trans. Med. Imag., vol. 19, no. 3, pp. 203–210, 2000.

[3] A.M. Mendonca and A. Campilho, "Segmentation of retinal blood vessels by combining the detection of centerlines and morphological reconstruction", IEEE Transactions on Medical Imaging, vol. 25, no. 9, pp.1200–1213, 2006.

[4] Y. Tolias, and S. Panas, "A fuzzy vessel tracking algorithm for retinal images based on fuzzy clustering," IEEE Trans. Med. Imaging, pp. 263–273, 1998.

[5] C. Sinthanayothin, J. Boyce, and C.T. Williamson, "Automated Localisation of the Optic Disk, Fovea, and Retinal Blood Vessels from Digital Colour Fundus Images," British Journal of Ophthalmology, pp. 902–910, 1999.

[6] L.G. Brown, "A survey of image registration techniques," ACM Computing Surveys, vol. 24, no. 4, pp. 325-376, Dec. 1992.

[7] P. A. van den Elsen, E. D. Pol, and M. A. Viergever, "Medical image matching - A review with classification," IEEE Engineering in Medicine and Biology Magazine, vol. 12, no. 1, pp. 26-39, Mar. 1993.

[8] J. B. A. Maintz and M. A. Viergever, "A survey of medical image registration," Medical Image Analysis, vol. 2, no. 1, pp. 1-36, 1998.

[9] G. P. Penney, J. Weese, J. A. Little, P. Desmedt, D. L. G. Hill, and D. J. Hawkes, "A comparison of similarity measures for use in 2-D–3-D medical image registration," IEEE Trans. Medical Imaging, vol. 17, no. 4, pp. 486-595, Aug. 1998.

[10] G. K. Matsopoulos, N. A. Mouravliansky, K. K. Delibasis, and K. S. Nikita, "Automatic retinal image registration scheme using global optimization techniques," IEEE Trans. Information Technology in Biomedicine, vol. 3, no. 1, pp. 47-60, Mar. 1999.