The purpose of the paper is to determine the perception and influence of faro juice beverage on social media promotion among the students of American university of Nigeria. The methodology employed is survey questionnaire which was administered to 100 students which are users of online social media promotion. A statistical package for social science (SPSS) was used for descriptive statistic, simple frequency table, percentage analysis, inferential statistic and person chi-square. Four hypotheses were tested using the data from the survey. The study found that almost all the respondents find the Faro Juice beverage platform for promotion advertisement on social media attractive albeit it is yet to influence their decision......

Keywords: Social Media, Promotion, Perception, online.